Yahoo Teams Up With Newspapers in Advertising Venture
Yahoo Inc. has teamed up with more than 150 daily newspapers to deliver search, graphic and classified advertising to consumers in their local communities.
The first joint effort will be recruitment advertising between Yahoo HotJobs and the newspapers. Later, the consortium plans to work together to provide search, content, and local applications across the newspapers’ Web sites.
Consortium members include: Belo Corp.; Cox Newspapers Inc.; Hearst Newspapers; Journal Register Company; Lee Enterprises Inc.; MediaNews Group; and the E.W. Scripps Co.
Their newspapers reach 38 states, and include the San Francisco Chronicle, The Dallas Morning News, The Atlanta Journal-Constitution, Houston Chronicle, Denver Post, Rocky Mountain News, St. Louis Post-Dispatch, San Jose Mercury-News, New Haven Register and the Memphis Commercial Appeal
