Yahoo Joins the Mobile Search Fray

Posted on by Chief Marketer Staff

Yahoo has fired off a volley in the battle to bring the search engine to the mobile phone, launching a Web search function aimed at U.S. cell phone users.

The announcement, made during the CTIA Show in San Francisco, comes two weeks after rival Google debuted a test version of its own mobile search function. The Yahoo service is adapted to most data-enabled phones with color screens and combines Yahoo

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