Venus, a women’s fashion and swimwear retailer, has switched its domain name from www.Venusswimwear.com to www.Venus.com. The change was made to increase consumer awareness of the company’s fashion and swimwear collections under one name while also implementing major website enhancements.
Venus launched its initial Web site in 1998. The new site includes easier navigation, a “preview section,” redesigned product pages and stronger calls-to-action. Two unique sites were tested for a one-month period to determine which design would remain as the permanent site. According to Venus, visitor actions increased impressively with the more graphic-intensive site — up to 11% more visitor sessions and a 39% increase in email subscriptions.
“When we purchased the Venus.com name just one year ago, Web traffic increased tremendously, and has been steadily growing ever since,” said Daryle Scott, CEO, Venus, in a statement.
Venus is a division of Catalog Holdings Inc., and is based in Jacksonville, FL.
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