Wise Rolls Out Design-a-Doodle Contest

Posted on by Chief Marketer Staff

Wise Foods is out with an interactive contest and sweepstakes that lets snack lovers design a Cheez Doodle character for a chance to win a trip to Florida, among other prizes.

Visitors to http://www.cheezdoodles.com can add clothing, hair, shoes, accessories or their own photographs to the characters Puffed, Crunchy, or Croc-o-Doodles. People can also e-mail their creations to a friend.

Entries in the “Design-a-Doodle” contest can be posted to the online gallery where visitors can vote for their favorite through July 31. People who receive the most votes will win a Nintendo Wii video game system.

A separate sweepstakes offers the chance to win a trip for four to Orlando, Fl, with airfare, hotel accommodations, theme park admissions and an indoor skydiving family package.

In-store P-O-P and on-pack materials support the promotion. Brandmovers, Inc. is handling the contest with the Orlando/Orange County Convention & Visitors Bureau, Inc.

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