Some 37.4% of consumers said they are clipping more coupons than last year because they need to stretch their budgets; 19.5% said gas and food prices had increased; and 17.6% indicated they like to save money. Another 7.7% indicated that more coupons were available.
For those who said they used fewer coupons, 16.7% said they didn’t have time to clip; 16% reported not needing or using the products being offered; and 11.5% said they couldn’t find the coupons for the products they wanted to buy. Another 9% reported the coupons expired before they had a chance to redeem them, and 7.6% said the savings were not significant enough to bother.
The regularity of clipping is increasing, with 77% reporting regularly clipping in 2009 versus 75.8% in 2008 and 63.6% in 2007. — SOURCE: 2009 NCH CONSUMER COUPON USE SURVEY
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