Why It’s Always Quality Over Quantity on Facebook, Twitter and Pinterest
While size still matters when it comes to social media, it’s more about the size of your engaged audience than anything else. “Your engaged audience is all that matters from a business perspective.” Here’s a rundown of Facebook, Twitter and Pinterest to see how quantity and quality fit into marketing on each platform. On Facebook, for example, businesses can either post 2-3 times a week and pay for advertising, or they can shoot for 1-3 posts a day (or more) to be a part of the daily conversation. Companies that post constantly on Facebook just turn into noise and compel people to hide them from their News Feeds. On Twitter, a huge following is no guarantee of success. Smaller accounts may have more engaged followers that have more power and get more interaction than accounts with huge follower counts. “This is a big problem, the ease in which people can buy fake followers to bump up their numbers. It’s a joke, really. Focusing on getting real people who are active on Twitter to follow your account is gold.” (Soshable)
