Why Groupon, Though Cheaper, Would Still Be a Bad Deal for Google

Posted on

GrouponGroupon is valued at about $2.8 billion, less than half the $6 billion Google offered back in late 2010. So at 50 percent its original price, would Groupon be an attractive acquisition target for Google or any other potential buyers? According to one analyst, Groupon’s slowdown and the potentially cheaper route of investing more resources in its own coupon business makes a bid from Google unlikely. “Their existing customers are buying less and less. They have no technology really to talk about. Their sales force is declining. Frankly, what are you buying it for?” Groupon has many scars and wounds since its IPO

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open



CALL FOR ENTRIES OPEN