Whoopi and Scholastic Launch Book Charity Sweeps

Posted on by Chief Marketer Staff

Scholastic Book Clubs and Whoopi Goldberg have launched a sweepstakes as part of Scholastic’s needy book program.

The Whoopi! We’re Reading! Sweepstakes is open to teachers that participate in Scholastic Book Clubs’ ClassroomsCare program, now in its sixth year, which sends 100 books to kids in need for every 100 books read in participating classrooms.

Students across the country that read 100 books get the chance to win 10 100-book collections to be donated to local charities of their choice. One hundred winning classes will be chosen.

“Books Rule! I love fairy tales and I love spooky stories,” Goldberg said in a statement. “Reading is a great way to spend time and learn all kinds of things.”

Goldberg has authored several books, including her first children’s book, “Alice,” published in 1992. Whoopi’s “Big Book of Manners,” her first title in a three-book publishing deal with Hyperion Books, was released in 2006.

More than 750,000 classrooms nationwide have participated in ClassroomsCare since its inception in 2002, and more than 7 million books have been donated by Scholastic Book Clubs as part of the program.

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