Capcom, a leader in the fighting genre of video games, announced a frequent buyers program called Fighter’s Edge, in which consumers can earn and collect points with each purchase of specially marked Fighter’s Edge Sony PlayStation games.
Capcom, Atlanta, has teamed up with GamePro magazine to provide a sample copy of GamePro with a discounted subscription offer available only to Fighter’s Edge members. In addition, Fighter’s Edge is supported by a multi-tiered marketing campaign consisting of promotions on Capcom’s Web site, in-store P-O-P displays at participating retailers and print-ads in major game magazines.
To participate, consumers register through Capcom in several ways including mail-in registration cards found in upcoming Capcom print advertising, at retail outlets, and online at www.fightersedge.com.
Once registered, participants receive by mail a Fighter’s Edge Kick-Off kit. This includes a program brochure with the reward structure, rules and regulations, a collectible Fighter’s Edge phone hint card, a Fighter’s Edge key chain, temporary tattoos, and an offer to receive a free issue of GamePro.
The points earned can be used to redeem exclusive prizes including T-shirts, sunglasses, skate boards, jackets, mountain bikes, and more. All participants of Fighter’s Edge are automatically signed up for a quarterly sweepstakes with grand prizes, such as a Capcom arcade game.
“This is the first time that any video game company has set up an ongoing consumer rewards program on this scale,” says Todd Thorson, senior product marketing manager, Capcom Entertainment. “Capcom is in the unique position to successfully undertake a program of this magnitude.”
Capcom games include Street Fighter Alpha II, Star Gladiator, Street Fighter EX + Alpha, and DarkStalkers 3.
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