What’s in Store for Daily Deals in 2013? 10 Trends to Watch for
The daily-deals industry has had quite a year.
Though eventful, even the most impartial of observers can’t help but to perceive a darkness surrounding the space, which was once filled with eager startups, mergers and buzz. Today you’d be hard-pressed to find many noteworthy stories about the industry on any given day. The obvious decline in the number of daily news stories about the deals business is just one canary in this coal mine.
So with many reasons to be downcast heading into 2013, are there reasons to be hopeful? Do daily deals have a viable future? What will things look like in the new year? To find answers to all these questions and more, we gathered some input straight from the experts. Below you’ll find a list of 10 things to look out for in the daily-deals industry in 2013.
Platforms morphing into networks
In 2013, we’ll see offer platforms transform into offer networks and work more like digital ad networks, says Prashant Nedungadi, CEO of NimbleCommerce. He says running a business like Groupon requires sales teams and paying to distribute deals to customers
