What in the World Is in Jones Jumble?

Posted on by Chief Marketer Staff

Jones Soda—the people who brought you Fufu Berry soda and the much-coveted Thanksgiving Dinner four-pack with flavors like Mashed Potatoes and Gravy—are issuing a summer challenge to customers: Guess what flavors we’ve combined in our limited-run “mystery’ beverage.

Starting this week, customers will be able to buy Jones Jumble at retail and in the company’s online store for as long as it takes to sell out a limited run of about 13,000 bottles, according to a spokesperson. They can taste the new blend and then go to the main Jones site to enter their best guess at the four Jones flavors that are blended in the new drink.

The only clue Jones will offer is that the four flavors can be from Jones’ current product line or from its extensive archive of soda tastes.

“Each Jones flavor, past and present, has developed its own cult following,” Jones soda president and CEO Joth Ricci said in a release. “Jones Jumble gives fans the chance to revisit the fascination with our expansive flavor lineup, including some lesser known flavors, and put their sophisticated soda palates to the test.”

At press time, prizes for correct guesses have not yet been determined, the spokesperson said. They might include a package of Jones logo merchandise, or the honor of seeing your photo on future Jones packaging. And, of course, bragging rights for having some very discriminating taste buds.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN