Weight Watchers launched a new consumer loyalty program in September and has already signed up more than 43,000 people.
Brandmovers, Inc. a digital promotions agency, developed IncrEdible Rewards to offer members prize incentives when they buy certain Weight Watchers products.
People register online where they collect and earn “credits” from their purchases. Credits are earned by mailing in the product UPC codes along with a claim form. Then an email is received letting members know their credits are available and they can start searching the catalog for a reward of their choice such as CDs, electronics and books.
The program was communicated to Weight Watchers staff and advertised in eZines, direct mail to former members, brochures to current members, in Weight Watchers Magazine.
Plans call for a broader campaign that will include ads in some retail stores and promos to shoppers at checkout through Catalina Marketing.
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