Warner Bros. Consumer Products and Burger King have partnered to promote
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Warner Bros. and BK partner to promote release of Back in Action |
Warner Bros. Pictures' upcoming Looney Tunes: Back In Action, with a Kid's Meal promotion.
During November and December, six Looney Tunes: Back In Action themed premiums will be included in the meals in select countries throughout Europe, the Middle East and Latin America. In the U.K., the promo also runs in February 2004.
The live-action film features Brendan Fraser, Jenna Elfman and Steve Martin, who interact with Bugs Bunny, Daffy Duck and the Looney Tunes Band. The film debuts in the U.S. Nov. 14. TV spots,
P-O-P materials and themed Kid's Meal boxes and tray liners support.
Network
