Voice Messaging Regulations May Tighten in 2007

Posted on January 2, 2007 by Chief Marketer Staff

Companies that utilize automated voice messaging may have a double edged sword to look forward to in 2007, according to on-demand voice firm Vontoo.

On one hand, acceptance of the tool is growing with both marketers and consumers. But on the other, regulations of the calls may get tighter, noted John Wechsler, president and COO of the Indianapolis-based firm.

The company also predicts that youth marketers will become pioneers with the technology, thanks to the fact that they are more engaged by audio and visual communications than by traditional advertising. A way to reach this market may be with timely, tailored sound bites sent to cell phones.

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