Viking River Cruises Adds DM-Savvy Execs
Viking River Cruises has hired three marketing executives, all of whom are well versed in direct response approaches. Joining the Los Angeles-based firm are Eric Welter, senior vice president marketing and sales North America; Tom Russell, senior vice president North America and international; and Richard Marnell, vice president of marketing planning.
Welter had previously been senior vice president of marketing services at J.Jill. He was also vice president of marketing at Geerlings & Wade, and director of marketing Grand Circle Corp.
Russell was previously with Uniworld, where he was senior vice president of marketing and sales. Before that, he held a variety of marketing and sales positions at Holland America Line, Windstar Cruises and Princess Cruises.
Like Welter, Marnell also comes from J.Jill, where he served as operating vice president of direct marketing. He also worked at Grand Circle Corp. and Oversees Adventure Travel.
