When it comes to successful B2B lead generation, video is now taking center stage.
This report from Skyword’s Content Standard focuses on new research from Software Advice that shows video is emerging as a lucrative option in B2B lead generation. According to the report, 23 percent of respondents said videos produced a high number of leads, on par with surveys (which were also at 23 percent) and ahead of product demonstrations, tool kits and white papers. Case studies ranked least effective for producing very high numbers of leads.
Check out the full story to learn more about how marketers are leveraging video, how it stacks up against more traditional B2B lead gen efforts and how video fits into the big picture of content marketing strategy.
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