Viacom Television Adds Ad Content to CBS Web Sites Via CoolSavings
Viacom Television Stations Digital Media Group has partnered with online couponer CoolSavings to bring advertisers’ offers and printable coupons to newly designed CBS station Web sites as part of its “Always On” digital media initiative.
Viacom is re-launching 17 CBS station Web sites this year to give visitors more content and to better boost its brand offering online. UPN stations will follow with a Web site upgrade in 2006.
Under the CoolSavings partnership, Viacom’s newly retooled Web sites give visitors access to the coupon feature on the local station’s homepage. Coupons can be customized for each market, and offers on each site can be targeted to consumers based on the information they submit when registering.
In addition, visitors can print coupons from top consumer packaged goods manufacturers and redeem them in-store.
Linking consumers to customized offers, including a free DVD on Disney cruises or weekly e-mails from Wal-Mart, will enhance users’ experience and create new revenue-generating opportunities for Viacom, said Matthew Moog, president and CEO of the Chicago-based CoolSavings.
“We are able to personalize offers for [consumers],” Moog said. “People are more open to…offers when responding to a Web site.”
The Viacom group plans to re-launch the CBS4boston.com site under this plan. Seven other Web sites for CBS stations in Salt Lake City, UT, Minneapolis, MN, San Francisco, CA, Chicago, Baltimore, New York and Philadelphia have already launched.
