VEVO and Warner Music Are the Top YouTube Partner Channels in August
According to new official metrics unveiled by comScore, VEVO was the top YouTube partner channel in August. Meanwhile, Google Sites remained the top U.S. online video content property, while Hulu led the way in terms of video ads viewed.
“August marks the first month of official rankings for comScore YouTube Partner Reporting within the Video Metrix offering, for a never-before-seen comparison of viewership across thousands of YouTube partners and their channels,” comScore noted in its report. “This offering provides a comprehensive and granular view of the unique audiences within different YouTube partner channels, enabling advertisers to more-easily create and optimize campaigns across specific channels to reach desired target audiences.”
VEVO was the top YouTube partner channel ranked by unique video viewers in August with 60.6 million unique viewers, 788.3 million videos viewed and 59.9 minutes per viewer.
Warner Music followed with 30.9 million unique viewers, 197.6 million videos viewed and 29.l minutes per viewer.
Machinima was third with 17.7 million unique viewers, 289.2 million videos viewed and 72.6 minutes per viewer.
Maker Studios (10.0 million viewers), Demand Media (8.4 million viewers), Revision3 (6.6 million viewers), Associated Press (5.7 million viewers), Clevvertv (5.4 million viewers), FullScreen (5.3 million viewers) and IGN (5.1 million viewers) rounded out the top 10.
Google Sites remained the top U.S. online video content property ranked by unique video viewers with 162.1 million viewers, 3.5 billion viewing sessions and 343.5 minutes per viewer.
VEVO trailed with 62.3 million viewers, 519.7 million viewing sessions and 60.9 minutes per viewer.
Facebook was third with 51.7 million viewers, 186.1 million viewing sessions and 17.6 minutes per viewer.
Viacom Digital (49.9 million viewers), Microsoft Sites (46.4 million viewers), Yahoo Sites (45.5 million viewers), AOL (40.7 million viewers), Turner Digital (33.0 million viewers), Hulu (26.4 million viewers) and NBC Universal (25.0 million viewers) rounded out the top 10.
Hulu was the top online video ad property ranked by video ads viewed with 995.6 million video ads viewed, 426 million total ad minutes, 38.1 ads per viewer and a reach of 8.6 percent of the total U.S. population.
Tremor video was second with 763.8 million video ads viewed, followed by Adap.tv with 720.1 million video ads viewed.
In August, a total of 5.7 billion video ads were viewed, with a frequency of 37.6 ads per viewer and a reach of 49.9 percent of the total U.S. population.
The duration of the average online content video was 5.3 minutes, according to comScore. The average online video ad was 0.5 minutes.
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