Direct marketing firm and media company VentureDirect Worldwide, New York, and The Black World Today have partnered to create The Black World Network, an online site targeting African Americans.
VentureDirect’s ad network will work as the advertising arm of the Network, selling ad space to advertisers and generating revenue for affiliates.
The Black World Today, a news and opinion site for the black communities around the world, will provide its proprietary content, Web communication tools, access to a password-protected Virtual Private Network, and other content-related aspects of the program.
The site is located at http://www.blackworldnet.com
According to a recent study conducted by CyberDialogue, African Americans constitute the largest ethnic minority group online, with 4.9 million users. The study went on to find that these users are younger, wealthier and more educated than their offline counterparts.
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