ValueClick Reaches $2.9M FTC Settlement

Pay-for-performance marketing services firm ValueClick has agreed to pay $2.9 million to the government to settle deceptive advertising charges brought by the Federal Trade Commission, the company announced last week.

As part of the settlement, the firm admitted no wrongdoing.

The public company also recorded a $2.9 million charge in the fourth quarter of 2007 in anticipation of the settlement, ValueClick reported.

The settlement was based solely on the past practices of ValueClick


ValueClick Reaches $2.9M FTC Settlement

Pay-for-performance marketing services firm ValueClick has agreed to pay $2.9 million to the government to settle deceptive advertising charges brought by the Federal Trade Commission, the company announced last week.

As part of the settlement, the firm admitted no wrongdoing.

The public company also recorded a $2.9 million charge in the fourth quarter of 2007 in anticipation of the settlement, ValueClick reported.

The settlement was based solely on the past practices of ValueClick