USPS Seeks to Make Sticky Note Classification Permanent

Posted on by Chief Marketer Staff

The U.S. Postal Service has asked the Postal Regulatory Commission to allow mailers to place repositionable [sticky] notes on their market-dominant mailing packages on a permanent basis.

Specifically, the USPS is seeking to make permanent several experimental classifications of standard and first class letters and flats as well as periodicals on which sticky notes are attached, according to PRC documents.

Nearly six years ago, the USPS began testing a program that letmailers enhance their mail pieces with specially designed Post-It notes.

The service, offered in conjunction with Post-It manufacturer 3M Co., allows mailers to attach a Post-In note on the left side of the front of a conventional size business envelope, or a large-size postcard being sent by first-class mail or standard mail. The piece was required to be compatible with USPS automated sorting equipment and presorted by ZIP+4 (Direct Newsline, April 3, 2002).

In the intervening time, the USPS extended this test to periodicals.

Last Spring the USPS Board of Governors voted to extend the deadline of this test until April 3, 2008.At that time, the PRC had recommended a one-year extension of this test, which calls for a provisional classification and a one-half-cent charge for placing notes on first class letters and a 1.5-cent charge for placing them on standard mail and periodicals.

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