USBL Signs Content Agreement With International Sports and Media Group

Posted on by Chief Marketer Staff

The U.S. Basketball League has entered into an agreement with the International Sports and Media Group, Inc. to spearhead a marketing campaign utilizing ISME’s proprietary SMS technology.

ISME will target sports and entertainment brands creating a “made-to-fit” marketing program consisting of contests, late breaking news and scores along with voting points. Fan’s cell phones will act as the catalyst and ISME will create and maintain a database of key contacts for the USBL.

“The alliance will augment our existing efforts in garnering fan loyalty while creating a powerful advertising mechanism for our current and future advertisers,” said USBL Commissioner Daniel T. Meisenheimer III in a statement.

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