Twitter and Nielsen Unveil In-Tweet Brand Surveys
Twitter is partnering with Nielsen to give a small set of advertisers the ability to test brand surveys. These tweets, which will come from @TwitterSurveys, will appear in users’ time lines. They’ll ask users to fill out a survey within the tweet. “This is a native experience for the user, and we believe it will give brands better insights to determine purchase intent, overall awareness, and other advertising metrics and analytics that can lead to greater engagement on Twitter,” according to the company. Twitter will make this feature available to more companies in early 2013. (VentureBeat)
