->

->

Turn, Turn, Turn.com to Cost-per-Action

Turn, Turn, Turn.com to Cost-per-Action

Posted on March 21, 2007 by Chief Marketer Staff

Search marketing was founded on the rock of cost-per-click, but lately large chunks of that rock seem to be eroding or turning slippery with moss, thanks to click fraud fears. As a result, both search marketing power Google and other smaller online ad players are trying out new models that earn revenue not from clicks but through other performance milestones.

Cost per action, the models are called, with advertisers defining the actions they

Related Posts

Trends in Evaluating and Measuring Brand Reputation

July 27, 2024 by Chief Marketer Staff - Brand Reputation

How Brands Can Build Trust and Loyalty Through Customer Engagement

July 27, 2024 by Raja Walia - customer engagement

6 Elements of Compelling Video Content on TikTok

July 21, 2024 by Kaylee Hultgren - Social Media Marketing

Why GenAI Isn’t Just About Creating Marketing Content

July 21, 2024 by Runki Goswami - AI

How to Make an Impactful B2B Product Video

July 21, 2024 by Brian Bekins - Product Marketing

Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic

July 21, 2024 by Kaylee Hultgren - advertising

ADT Marketing Part 2: EVP & CMO DeLu Jackson on Customer Experience, Insights and Attribution

July 14, 2024 by Kaylee Hultgren - Consumer Insights

Ally Financial Teams Up With Fortnite to Highlight Women’s Golf Sponsorship

June 30, 2024 by Anthony Vargas - Esports and Gaming

Marketers on Fire: ADT CMO on the Brand’s Go-To-Market Transformation

June 30, 2024 by Kaylee Hultgren - CMO Insights

4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers

June 29, 2024 by Georgia Harris - ABM

Navigating the Resurgence of Contextual Targeting: Ensuring Brand Safety and Relevance

June 23, 2024 by Monica Bellflower - Brand Reputation

Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)

June 16, 2024 by Kaylee Hultgren - CMO Insights

5 Principles Every Modern Marketer Should Prioritize Right Now

June 16, 2024 by Bryan Law - CMO Insights

Brands on Fire: United Soccer League CMO on Community-First Storytelling

June 9, 2024 by Kaylee Hultgren - Community Building

How to Avoid Google Penalizing AI-Generated Marketing Content

June 9, 2024 by Sarah Evans - AI

How Small Businesses Can Spur Growth Through TikTok

June 9, 2024 by Logan Welbaum - Small Business Marketing

The Rise of Social Search: Strategies for Increasing Engagement

June 2, 2024 by Leslie Licano - social search

Cracking the Code on B2B Buying Groups: 3 Insights for Marketers

May 28, 2024 by Matt Hummel - B2B

Universal Analytics Back-up: Transitioning to G4 Data Measurement

May 19, 2024 by Kaylee Hultgren - Data Measurement

Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns

May 16, 2024 by Adam Rossow - brand lift

Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape

May 16, 2024 by Chief Marketer Staff - AI Search

Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub

May 12, 2024 by Krishnan Venkata - Big Data

How to Create a Custom GPT for Email, ChatBots and Improved Workflows

May 12, 2024 by Scott Bartnick - AI

Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends

May 12, 2024 by Kaylee Hultgren - Beauty Marketing

NEXT PREV

Chief Marketer Videos

January 30, 2024 by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More

CALL FOR ENTRIES OPEN

Enter by August 2

CALL FOR ENTRIES OPEN

Enter by September 27