Turbo Tax Rap Contest Draws Hundreds of Videos

Posted on by Chief Marketer Staff

A Brooklyn, NY, man is giving taxes a good rap for a nice prize.

TurboTax selected Christian Pulfer, a 28-year-old real estate investor, as its $25,000 grand-prize winner in its recent Tax Rap contest. The promotion drew 370 consumer-generated videos, which featured people rapping about their taxes.

In his video, called It’s Just a Breeze…G, Pulfer raps, “If you need a dollar, holler, ‘cuz I got a lot back.” The video was featured on the YouTube.com homepage yesterday.

Rapper Vanilla Ice, also known as Rob Van Winkle, promoted the contest on YouTube.com and he selected Pulfer as the winner from 13 finalists after a consumer vote.

The TaxRap contest ran Feb. 8 to March 30 on YouTube and TheTaxRap.com. Submissions were viewed more than 2.5 million times. Intuit, the maker of TurboTax, is offer a free “best of” audio download of the contest entries on iTunes at Audio.TheTaxRap.com.

Daily & Associates, Los Angeles, handled the contest.

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