Try This, Try That

Posted on by Chief Marketer Staff

AT A RECENT MARKETING conference, a case study was presented on the use of digital printing for a prominent nonprofit.

The nonprofit experienced unbelievable success, right?

Not exactly. Its program performed fairly well, but not much better than traditional direct mail. It was a lot more work, and the return didn’t justify the extra time invested.

What went wrong? Too many conversations.

Imagine the response Santa would get if he walked into a stadium filled with children and asked them to answer, all at once,

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