Trends

To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here’s the marketing plan.

That ever-elusive work-life balance concept… is it even possible in the event biz? As event profs begin planning their summer vacations and getaways, we’re examining how agency leaders manage their free time, create boundaries and keep their teams firing on all cylinders. To find out where the community stands on the topic, we spoke with […]

Building on the success of its Chicagoland store, Wayfair announces it will open a large store in Atlanta in 2026.   Home furnishings giant Wayfair announced this week it plans to open its second large-format store in Atlanta in 2026.  The 150,000-square-foot store will sell offer a variety of styles across all of its home […]

A new survey finds 73% of shoppers find products on social media but only 10% purchase there. Shoppers find products on social media, they are just buying them elsewhere.   In fact, 73% of shoppers say they regularly find products while browsing social media but only 10% go on to make the purchase within the platform, according […]

For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social.

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the consumer-facing world. But the attempt is not unheard of. The latest example came last month when André Swanston, co-founder and former CEO of Tru Optik – which sold to TransUnion in 2020 – raised […]

The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux.

When it comes to family matching outfits, the best marketing is often user generated content.   Shoppers, especially moms, love to see how PatPat’s family matching outfits look on other families, said Ranu Coleman, head of marketing for the apparel brand manufacturer.   Luckily, moms also love sharing pictures of their coordinated crew, so obtaining the UGC […]

Once a mostly private-label brand, Verde Farms flipped its go-to-market strategy to control its brand story and market directly to shoppers.

Pinterest is being overrun with low-effort generative AI slop. Plus, Stagwell partially credits its 14% growth last year to – you guessed it – AI.