Trends

Parts of Comcast might be struggling, but the company still feels “well positioned” in advance of the TV upfronts in May, according to Chief Financial Officer Jason Armstrong. Comcast has confidence in “a healthy Peacock subscriber base” and strong content across entertainment and news, Armstrong told investors during the company’s quarterly earnings report on Wednesday. […]

Chinese shopping app Temu halted its Google Shopping ads last week. The move coincides with the U.S. administration’s decision to raise tariffs on Chinese imports up to 125%.   With no Google Shopping presence, Temu’s App Store position fell from the top five to 58th by April 12, according to DesignRush.com. Temu offers a case study […]

Americans are dealing with tumultuous change at the moment. I know it. But consider the situation for a Slovenian ecommerce ad agency, navigating the same tariff craziness, as well as the flood of Temu advertisements that are being pulled from the US market. And that’s not to mention the platform AI solutions all looking to […]

After implementing a genAI shopping tool, mattress brand PlushBeds experienced increased conversions and better SEO rankings.

In lieu of reacting in a knee-jerk fashion to each perceived threat, Forrester suggests the following advice for B2B marketers.

Sabrina Sierant, senior director at Chips Ahoy, shares details on the cookie’s rebrand, its on-the-go target audience, retail media networks and more in this Q&A.   Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands, such as Sour Patch Kids and Swedish Fish, and its confectionery business.  […]

Forty-three percent of businesses produce at least one marketing video a week, according to video marketing platform Wistia. But they’re not necessarily maximizing the value of their work.

Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are relying on AI tech to create algorithms tailored to their campaigns instead. Butler/Till ran a display ad campaign on behalf of a financial services client between August and September last year that utilized tech from SWYM.ai, a company that provides programmatic decisioning tools […]

Takeaways from the Shoptalk conference content include: AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly.

The Trump tariffs are official – and the impact on ad spend could be even more grim and wide-ranging than expected. On Wednesday, President Trump announced 10% baseline tariffs on just about every country, including a few uninhabited islands. Certain countries, including China, Vietnam, Taiwan and the EU got slapped with even higher tariffs. The […]