Trends

Why is programmatic media buying so dang complicated? That question was an ever-present topic at the 2025 ANA Media Conference in Orlando, Florida this week.

In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating younger generations of drinkers, and more.

An analysis of Google reviews that mention store associates from top retail chains reveals the best and worst in-store customer service.   Lowe’s has the top in-store associates across its retail chain, according to a new report from review management platform Chatmeter.  Chatmeter used its artificial intelligence-powered software to analyze more than one million Google Reviews from […]

The rise of remote and hybrid work changed the workflows of offices around the world, and five years on from the start of the pandemic, event agencies continue to redefine policies around in-office attendance and working from home. In Event Marketer’s 2025 Agency Business Outlook, 54 percent of agency leaders said employees were required to […]

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here.   Promotions & Hires August Jackson has announced a key leadership transition. Laura Shuler, agency ceo since 2016 and a pioneer in experiential marketing (she is credited with establishing Jack Morton Worldwide as a […]

As event marketers can attest, travel costs are up. But companies appear to be accepting this new cost of doing business as corporate travel spending is making a modest comeback this year. Planet-focused travel practices continue to gain steam, with 33 percent of corporate travelers reporting “increased investment” in sustainable travel practices, according to the […]

With its focus on music, tech and entertainment, the SXSW Conference & Festivals in Austin tend to showcase some of the most creative activations across the experiential marketing industry. Here are the top 20.

The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader, according to a Spencer Stuart report. But that’s not necessarily a bad thing.

Event profs are quick-thinking and adaptable problem-solvers by nature, able to read a room and anticipate challenges to pivot at a moment’s notice. These skills aren’t necessarily ones you can glean from a textbook. They come from within, or develop through experience. It’s one of many reasons why talent management in the world of experiential […]

To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here’s the marketing plan.