Trends

Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to the 2024 CMO Moves Report from executive recruitment firm Taligence.

Meta said it will continue to invest billions of dollars on AI infrastructure, which will help propel its advertising revenue. Meta, parent company of social media platforms Facebook and Instagram, reported a 22% increase in revenue for 2024, generating $164.50 billion. For Q4, revenue increased 21% year over year to $48.36 billion. Advertising generated roughly […]

Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt brand aims to double its share of the yogurt market in the next few years.

Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Trends American Express Global Business Travel, a software and services company for travel and expense, has launched integrated emissions-based carbon pricing. Customers can pick a carbon calculation methodology to apply a carbon fee to […]

Coach shares how its experiential stores, coffee shops, metaverse products and hot air balloons drive a younger shopper to its brand at NRF.   Giovanni Zaccariello is the vice president of global visual experience at Coach. But most days he feels like a politician, Zaccariello said at the NRF  ’25 conference in January.   Zaccariello […]

Investment firm H.I.G. Capital announced today it plans to acquire media measurement and analytics firm Kantar Media for $1 billion. The deal is expected to close later this year. Kantar Media operates in 60 markets and provides services, such as audience measurement insights, competitor ad spend, data analytics, media planning and validation. The acquisition will bring […]

At the NRF ’25 conference, Lululemon CEO Calvin McDonald discusses how the brand manufacturer has doubled its sales twice in the past six years and how it plans to do it again.   Lululemon is ahead of schedule for its target revenue goal of $12.5 billion in annual sales by 2026. And it plans to […]

Adobe released its 2024 online holiday shopping trends: Paid search drives the most retail sales this holiday season at nearly 30% of revenue. But influencers increase their share of holiday sales the most and convert shoppers nine-times higher than social media overall.   U.S. online holiday sales increased 8.4% year over year, reaching a record of […]

The last Saturday before Christmas, Dec. 21, drove many shoppers to the store, with foot traffic surging compared to a typical Saturday in the holiday season. Beauty stores surpassed their pre-pandemic foot traffic levels, while department store foot traffic decreased 25% compared with Super Saturday 2019.   The Saturday before Christmas Day, Dec. 21, dubbed […]