Trends

In an era dominated by digital media consumption, podcasts have emerged as a potent and increasingly valuable messaging tool for retailers aiming to connect with target audiences, amplify key speakers, and reinforce brand values. As highlighted by PRNEWS’ exploration into the realm of marketing and communications, professionals across industries are harnessing the power of podcasts […]

The Competition and Markets Authority (CMA), the UK’s antitrust regulator, might as well be called Uncle CMA, because they have a message for the ad tech industry: “I want you!” (to submit your opinion on the Chrome Privacy Sandbox proposals). The CMA is tasked with assessing whether the Privacy Sandbox – and Google’s planned deprecation […]

In our 2024 Agency Business Outlook report, agency leaders report that hiring continues to be one of the top three investments they are making, with special focus on creative, account services and production roles. But across the country, hiring and retention trends amid an ever-evolving workplace continue to have trickle-down influence on the way event […]

From acquisitions to strategic hiring to acting as consultant to the new faces in client organizations, event agency leaders and their employees continue to ride the waves of economic and cultural evolutions. What we’re learning: Partnerships between clients and agencies are viewed as even more valuable than ever on the corporate side due to changes […]

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Acquisitions OBE Worldwide (parent of On Board Experiential) has acquired a majority stake in London-based agency Playmaker Experiential, led by managing partners Ian Hayne and James Hogben. With the deal, OBE expands the […]

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang, chief data and analytics officer at Publicis-owned Razorfish.

Why are there so many loss-leading streaming services? Blame it on Bob Iger. “It was Bob Iger’s fault, and I mean that in the nicest way,” said LightShed Partners Co-Founder Rich Greenfield, speaking at CTV Connect in New York City on Wednesday. “He was so darn successful on Day One,” Greenfield said. Disney launched ad-free […]

They can’t fetch a coffee order, but they can probably whip up a recipe that’ll change your ordering habits forever… in seconds. Jack Morton’s innovation practice, Jack X, is diving into the possibilities and intricacies of AI’s impact on creativity, marketing and business as it welcomed on Feb. 26 its first AI-generated virtual intern, XARA, […]

From the editors at Event Marketer comes Event Ops, a series of live conversations about event execution, operations and production with the agency ops stars who make so much of the magic happen. Live on LinkedIn February 29, 2-2:30pm ET with Sparks’ Bill Cembor and Mosaic North America’s Greg Wamsley.