Trends

As third-party cookies disappear, old marketing tricks reemerge. It happened for contextual targeting and direct deals. Now media mix modeling (MMM) – analyzing sales data over time to determine which marketing tactics drive conversions – just might be due for a resurgence. But for MMM to truly have a comeback, it needs to become more […]

In moves-that-just-make-sense news, Arielle Garcia has joined digital advertising watchdog Check My Ads as director of intelligence. Garcia made waves last year when she publicly resigned her role as UM Worldwide’s chief privacy and responsibility officer. She was brutally honest about her struggles to reconcile her values with the imperatives of the large agency holding […]

Publishers are eager to work with big agency holding companies, but small and midsize brands (SMBs) get less publisher love, despite having great cumulative dollars to spend. And that’s partially due to access. SMBs lack the resources – the ad tech tools, time, money and people – to assume the media-buying operation across so many […]

As the economy remains uncertain, retailers are turning to innovative approaches to secure optimal store locations. With the aid of cellphone data and advanced analytics, companies are gaining unprecedented insights into consumer behavior, reshaping their strategies for expansion. Americans still are spending, prompting retailers to leverage location data to pinpoint prime locations. It’s essential to […]

In a landscape marked by economic uncertainties, consumer behavior continues to defy expectations, reshaping the marketing strategies of companies across industries. Despite concerns over the economy, Americans are displaying resilience in their spending habits, fueling what economists and finance chiefs have termed “revenge” and “doom” spending. As discretionary spending persists amidst inflation and decreasing consumer […]

In the ever-evolving landscape of retail, Walmart U.S. CEO John Furner has highlighted a significant shift in consumer behavior: the growing willingness to pay a premium for convenience. Furner’s remarks, made during the National Retail Federation’s (NRF) 2024 State of Retail & the Consumer discussion, underscore a fundamental trend shaping the industry. As projected retail […]

While many malls face challenges, IKEA is embarking on a groundbreaking mission to rejuvenate the traditional mall format. The Ingka Group, mastermind behind most of the world’s IKEA stores, is expanding its reach into the realm of malls, envisioning them as bustling centers of community activity rather than just retail destinations. By integrating innovative concepts […]

As the hustle and bustle of everyday partnership program management beckons once again, now is the opportune moment to assess the efficacy of your partnership channels during the 2024 big-spending season. While aggregate ecommerce sales surged ahead, it’s imperative for brands and agencies alike to delve deeper into the contribution of each channel to overall […]

In the digital age, the proliferation of misinformation and disinformation presents a significant challenge for retail brands, especially in the midst of a U.S. election year. With programmatic ad buying amplifying this risk, marketers face the daunting task of ensuring their advertising messages don’t accidentally appear alongside harmful or misleading content. In a recent piece […]

In an era dominated by digital media consumption, podcasts have emerged as a potent and increasingly valuable messaging tool for retailers aiming to connect with target audiences, amplify key speakers, and reinforce brand values. As highlighted by PRNEWS’ exploration into the realm of marketing and communications, professionals across industries are harnessing the power of podcasts […]