Trends

Despite the traditional preference for physical stores, consumers are increasingly turning to third-party marketplaces for their electronics purchases, drawn by the allure of affordability and convenience, according to a recent report from PYMNTS Intelligence. Based on insights from over 3,500 U.S. consumers, the report highlights the dominance of online marketplaces, which captured 39% of electronic […]

Retailers brace for consumer spending cuts in 2024 amid inflation concerns, according to a new report from GlobalData. More than half of U.S. consumers plan to tighten their shopping budgets despite a projected ease in inflation rates to 2.9%. The uncertain economic outlook prompts 51.5% of consumers to reconsider their retail expenditures, leading to shifts […]

Domino’s Pizza emerges as a success story in the competitive landscape of corporate marketing, with a notable surge in profits and share value. Spearheaded by CEO Russell Weiner, the integration of a revamped loyalty program and a strategic partnership with Uber Eats has not only exceeded market expectations but also set a promising tone for […]

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Rebrands Exhibit Partners has announced that, after 20 years, it will now be doing business as Storylink Creative, adding brand development, competitive analysis, data, and video and digital production to its existing exhibit […]

Ibotta (pronounced like “I bought a”) has made many twists and turns between when it was founded 13 years ago and going public last week. It was founded as a cashback app that earned a living on the value of customer receipts. And its evolution since then is emblematic of the industry’s overall transition from […]

Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data. All its first-party data – roughly 100 million customer records – is housed within a single customer data platform (CDP). With all of its data accessible in one place, AB InBev can generate customer insights across […]

If sunlight is the best disinfectant – well, Florida certainly has a lot of sun, and the online ad ecosystem needs a cleanup. But despite forceful calls for a shakeup of the digital ad business from the main stage at the Possible conference in Miami this week, the online ad industry remains locked in a harmful […]

Nike is gearing up for the Olympics in Paris with its largest marketing investment to date, aiming to boost sales and fend off competition from emerging rivals. The upcoming Games symbolize a return to normalcy after Tokyo 2020, which was delayed due to the pandemic and held without spectators. At a recent event in Paris, […]

The influence of retailer websites on consumer purchasing decisions has seen a significant rise, with 25% of surveyed U.S. shoppers reporting being swayed by products advertised on in-house platforms, according to a new study. Additionally, ads on retailers’ apps persuade an extra 15% of consumers to make purchases. This underscores the growing opportunity for retailers […]

There is a universal principle that remains steadfast when it comes to Diversity, Equity, and Inclusion (DEI): every participant in an event deserves to walk away feeling their time was well spent.