Tremor Media Raises $11 Million to Promote Video Ads
Tremor Media the operator of an Internet video advertising network reported it has raised $11 million in investment capital, with the help of Canaan Partners and Masthead Venture Partners.
The New York-based firm has plans to use the money to develop and deploy new advertising formats, enhance targeting and conduct best practices research based on analysis of video advertising campaigns.
“We’ve established a very successful model in the video advertising space and have outpaced our own growth predictions, as well as the growth of the online advertising industry in general,” said in a statement Jason Glickman, CEO of Tremor Media.
The firm provides video advertising services at more than 80 Web sites, which generate more than 92 million unique online visitors per month.
