TransUnion Launches Automated List Model
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by Chief Marketer Staff
TransUnion Settlement Solutions has unveiled a new automated database model for mortgage lenders to target direct mail offers. It combines statistical analysis of property valuation data with individual credit information to determine the collateral market value of specific homes.
The model generates lists of customer prospects that closely resemble key existing customers. Changes in credit and home equity are monitored automatically to generate reports and new list records on a daily basis.
Records from the database can be broken down to the individual level for one-to-one targeting of offers. The model can be used delete the names of unqualified loan applicants from lists before an offer is mailed.
