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Colgate-Palmolive’s Remains Focused on Testing First-Party Data Strategies
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The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers
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Trends in Evaluating and Measuring Brand Reputation
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From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment
![](https://chiefmarketer.com/wp-content/uploads/2024/07/shutterstock-1498653536-90x70.jpg)
Beyond Efficiency: How to Scale an In-House Agency for Maximum Impact
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3 Ways to Create Personalized Customer Experiences on a Budget
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5 Principles Every Modern Marketer Should Prioritize Right Now
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Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns
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Marketing Agencies, Pricing and AI: Why Something’s Got to Give
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Knowing Your Customer—When Your Customer Is a Business
![](https://chiefmarketer.com/wp-content/uploads/2024/03/shutterstock-1639774756-90x70.jpg)
4 Practical Questions to Ask About AI’s Marketing Applications
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Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
![](https://chiefmarketer.com/wp-content/uploads/2024/02/cookie-90x70.jpg)
Five Things B2B Marketers Can Do to Succeed Without Cookies
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How To Get More Bang For Your Buck With a Retail RFP
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LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda
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United Airlines EVP of Communications and Advertising Discusses Integrated Comms Strategies
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The Case for CTV in B2B Marketing
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CMO Corner: On the Convergence of PR and Marketing
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Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate
![](https://chiefmarketer.com/wp-content/uploads/2020/07/istock-894081486-90x70.jpg)
OPINION: Better Marketing Metrics CMOs Can Give CFOs
![](https://chiefmarketer.com/wp-content/uploads/2023/11/discover-spot-90x70.png)
Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
![](https://chiefmarketer.com/wp-content/uploads/2023/10/content-based-marketing-illustration-feature-90x70.jpg)
Content-Based Marketing Strategies in the Era of Third-Party Cookie Deprecation
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Creating an Ecommerce Marketing Strategy in Seven Steps
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