Traffix Announces Official Launch of RocketProfit.com
PEARL RIVER, N.Y.–(BUSINESS WIRE)–Sept. 7, 2005–Traffix, Inc. (NASDAQ: TRFX – News), a premier interactive media company, announced today the official launch of its new affiliate marketing site, RocketProfit (http://www.rocketprofit.com). Combined with its interactive performance marketing and search marketing groups, the affiliate network enables Traffix to offer an end-to-end media solution to its network of advertisers and advertising agencies.
This network will offer small to midsize web publishers the ability to leverage the existing enterprise infrastructure and sales force of Traffix. RocketProfit handles all the reporting, marketing analysis, tracking and payments systems, thus enabling publishers more time to focus on promoting the best offers and services to their specific users. Traffix’s wholly owned subsidiary, Hot Rocket Marketing, Inc., will be managing the RocketProfit network.
In addition to featuring offers for more than 100 promotions from a broad range of categories such as mortgages, finance, dating, sweepstakes, e-commerce, online education, and auto loans, RocketProfit will compensate publishers for driving traffic to approximately 20 content rich websites owned by Traffix, including EZ-Tracks.com, RecipeRewards.com, PrizeAmerica.com, GameFiesta.com and iMatchup.com.
Mark Colacioppo, President of Hot Rocket Marketing, Inc. commented, "RocketProfit is a logical extension to the suite of Traffix offerings, providing a way of marrying our wide array of advertisers with our marketing partners. We believe we’ve taken the best parts of existing affiliate programs and added some fascinating features and quality deals, many of which you won’t see on other affiliate networks."
Traffix, Inc. CEO, Jeffrey L. Schwartz, noted that, "We are confident that RocketProfit will allow us to better harness the marketing power of our affiliate relationships for our network of advertisers, provide us with the ability to strengthen our online communities and offer another vehicle for generating sales, leads, registrations and traffic to our own properties. We believe that this system, with its variety of offers and the tracking and payment service it provides, will be a real plus to advertisers and affiliates alike. This is something our partners have been asking for and we believe RocketProfit will deliver."
About Traffix, Inc:
Traffix, Inc is a premier interactive media company that develops its own content and builds communities tailored to consumers’ specific interests and lifestyles. Its full solution marketing services group delivers media, analytics and results to third parties through its three business groups:
Traffix Performance Marketing (http://www.traffixinc.com) offers marketers brand and performance based distribution solutions though the Traffix network of entertaining web destinations, via its proprietary ad-serving optimization technology.
Send Traffic (http://www.sendtraffic.com) is a performance focused, search engine marketing firm focused on building online presence, optimizing marketing expenditures and retaining customers.
Hot Rocket Marketing (http://www.hotrocketinc.com) is an online direct-response media firm servicing advertisers, publishers and agencies by leveraging vast online inventory across sites, networks, search engines and email to drive users to client web properties, generating qualified leads, registrations and sales.
For more information about Traffix, Inc., visit the website at www.traffixinc.com.
This release contains certain forward-looking statements and information relating to Traffix that are based on the beliefs of Traffix’s management, as well as assumptions made by and information currently available to the Company. Such statements reflect the current views of the Company with respect to future events including estimates and projections about Traffix’s business based on certain assumptions of Traffix’s management, including those described in this Release. These statements are not guarantees of future performance and involve risk and uncertainties that are difficult to predict, including changes in demand for the Company’s services and products, changes in technology and the regulatory environment affecting the Company’s business, and difficulties encountered in the integration of acquired businesses. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated or expected. The Company does not intend to update these forward-looking statements.
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