Tostitos Runs College Football Tailgating Contest
Tostitos is running a national contest to name America’s top college football tailgaters, offering a trip to the Tostitos Fiesta Bowl as the grand prize.
People can submit a brief description of what sets their tailgating experiences apart from their peers along with a photo of their tailgating spreads to www.tostitos.com through Oct. 24. Submissions will be evaluated by football great Eddie George and a panel of Tostitos judges. Five finalists will be selected based on creativity, team pride, best theme and best presentation of ideas.
The grand-prize winner will be chosen by a consumer vote in November from the finalists. He or she will win a trip for eight to the Tostitos Fiesta Bowl in Glendale, AZ on Jan. 5, including a VIP tailgate experience.
“As a long-time supporter of the Tostitos Fiesta Bowl, we want to celebrate our fans’ tailgating creativity and showcase their passion on one of the biggest stages of college football,” Ann Mukherjee, Frito-Lay group vice president of marketing, said in a statement.
Frito-Lay has been a marketing and media partner with the Fiesta Bowl, including title sponsorship for the Tostitos brand, since 1996.
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