![](https://chiefmarketer.com/wp-content/uploads/2023/06/43320-brands-on-fire-logo-linear-fire-160x125.jpg)
Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.
We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.
Check out these six solid brand activations at SXSW 2024, from Audible’s sound experience to Sharpie’s Creative Academy to Tide’s eco-friendly product invention.
We caught up with White Claw at SXSW to discuss the strategy behind the brand's Shore Club experiential platform.
Standout in-person activations at SXSW 2022, from Cheetos, FX, HBO Max and others.
When SXSW announced it would hold an all-digital festival for 2021, Wisconsin Cheese knew it couldn’t disappoint its fans. Check out its highly-interactive event.