Sports Marketing Archives - Chief Marketer

How Oura Is Bringing its Wearable Story to the Olympics

As American Olympic athletes bring home the gold at the Milan Cortina Winter Olympics, Team USA is tapping into the Oura Ring’s health, fitness and wellness tracking insights to support training and competition regimens. The health tech company’s smart ring became the official wearable of Team USA at the Winter Games, a partnership that extends […]

Brands on Fire

Brands on Fire: L’Oréal’s Chief Creative on Tapping Kevin Durant as CeraVe’s ‘New Face of Legs’

We spoke with L’Oréal’s Chief Creative Officer Adam Kornblum about CeraVe’s viral skincare campaign featuring NBA superstar Kevin Durant — and his legs.

Branding/Marketing

Nerds Calls on Andy Cohen to Prep its New Product for the Super Bowl Red Carpet

For its third consecutive Super Bowl ad, Nerds candy is once again pairing a celebrity with a CGI animation of its candy come to life. This time it’s with Bravo’s Andy Cohen.

Online Advertising

Oikos Opts for Streaming With its Super Bowl LX Ad

For its seventh Super Bowl commercial, Protein yogurt brand Oikos has gone with streaming rather than traditional TV, amplified with retail activations, ads on retail websites and social content.

Sponsorships

Bud Light Ad Reunites its Super Bowl Trio to Crown the Keg

From Spuds MacKenzie to Real Men of Genius to the Bud Knight, Bud Light has been crashing the Super Bowl party since 1987. This year, Anheuser-Busch is bringing back some familiar faces to celebrate the real MVP: the keg. Bud Light SVP of Marketing Todd Allen explains.

Events

Six CMOs Share Insights on Their Brands’ Experiential Marketing Strategies

Perspectives and tips from six CMOs we interviewed this past year about how they’re investing in and driving brand strategy with experiential.

Tech & AI

Digital Trends Report: The Tech Set to Influence the Sports and Media Landscape

Sports marketing agency IMG has released its eighth annual Digital Trends Report, highlighting the technologies and innovations set to influence the sports and media landscape over the coming year. Ashley Shaner, IMG’s Vice President of Strategy & Operations for Digital, shares key insights.

Influencer Marketing

Not Just for the Big Leagues: NIL Scores for Marketers of Every Size

If you think NIL deals are only for powerhouse football programs or Final Four contenders, think again. There are plenty of more affordable options for brands.

Sponsorships

CeraVe Marketing VP on Scoring Multiyear NBA Partnership, IRL Activations and Medutainment

CeraVe announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. We spoke with Jasteena Gill, VP of Marketing at CeraVe U.S, about the impetus for the partnership, the brand’s goals, and balancing humor and expertise.

Sponsorships

Verizon Kicks of FIFA World Cup Sponsorship With Launch of ‘Ultimate Access’ Rewards

Earlier this week Verizon launched a 360 campaign surrounding Verizon Ultimate Access, its free, in-app rewards platform for customers, with an assist from soccer legend David Beckham.