Sports Marketing Archives - Chief Marketer

Six Winning Experiential Strategies at the 2025 NCAA Women’s Final Four

How brands appealed to the wide spectrum of attendees and stood out among a sea of basketball courts and hoops games.

Brands on Fire: Citi’s Head of Enterprise Marketing and Brand Engagement Talks Paralympics Sponsorship

We spoke with the marketing head about the inspiration behind the Games’ “What Happened?” campaign and the strategic business goals of Citi’s involvement.

Digital

Ally Financial Teams Up With Fortnite to Highlight Women’s Golf Sponsorship

Ally’s collab with Fortnite produced a new golf experience that transported players to its virtual Ally Arena.

Social

Brands on Fire: United Soccer League CMO on Community-First Storytelling

We spoke to the USL CMO, Greg Lalas, who is determined to grow the league’s properties through taking a grassroots, community-first approach to storytelling.

Social

How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup

With the countdown to the 2026 FIFA World Cup in North America underway, opportunities for brands to tap into the vibrant culture of fútbol are growing, particularly among U.S. Hispanics. Here’s what marketers should know before diving in.

Video Marketing

What to Expect From 2024’s Crop of Super Bowl Ads

As we get ready for the Big Game next weekend, Super Bowl ads will draw millions of eyeballs pre-, during- and post-game. Here’s what marketers can expect from this year’s spots.

Profiles & Campaigns

How 10 Sports Sponsorships Tapped Into the College Football Tailgate Scene

How brands have activated across the tailgate scene, from Bud Light’s Backyard Tour to Nike’s Yardrunners activation to e.l.f. Cosmetics’ pink glow-up bar.