Marketers on Fire: Patricia Corsi, Global Chief Marketing & Digital Officer, Bayer Consumer Health
An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.
An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.
We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.
Pitfalls and insights on establishing social media KPIs.
Three tips for crafting messages that can increase your chances of resonating with target audiences on LinkedIn.
A look at a new subset of influencers defying ageist stereotypes and taking social media by storm.
What marketers need to know about Pinterest's new ecommerce features for brands.
Read how industry experts are evaluating the conflict through the lens of digital advertising.
We spoke with CMO Lisa Stockmon about marketing the hospital during the pandemic, growing its Gen Z base, generating brand awareness and leaning into the company’s relatability.
The top social moments for brands and creators this year on Twitter, TikTok, Giphy and YouTube.
A new survey by Mitto revealed an increase in consumer messaging with brands via social media since the pandemic. Learn how brands can improve customer experience through social media messaging.