Topic | Social Media Marketing

TikTok can be a cost-effective, easy-to-use marketing platform available to all. Here's how small business owners can benefit from its features.

Here's part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.

This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.

A new perspective on how profile verification can help businesses rebuild credibility.

State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential activations that stand out from the competition.

Part two of our chat with the marketing chief, which covers the healthcare business post-pandemic, new channels to reach audiences and how regional targeting will factor into Blue Cross Blue Shield's marketing strategy.

We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.

A Meta executive shares what's next for Threads, the role AI automation plays in content recommendation, plans for monetization, and more.

Five insights culled from our survey on the viability of Threads as an advertising platform and whether X is believed to be brand-safe.

The brand's media strategy, social investment, measurement approach, and more.