social media
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SocialLush UK Closes Social Media AccountsWhile many brands are rushing to increase their social 
 presence, Lush UK is doing just the opposite.
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SocialFacebook Stories Ads: 5 Key Creative Best PracticesFacebook Stories Ads can’t compromise on visuals, and they need a clear call to action. 
 Here’s five tips for engaging users through this medium.
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AcquisitionAcura Challenge Enlists ESPN Host and Sports CommentatorAcura is jumping into March Madness with an online challenge to 
 show off its “super handling” all-wheel drive technology.
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Social9 Tips for Optimizing Your LinkedIn PresenceLinkedIn is a valuable resource for B2B marketers. Here’s nine ideas 
 to help brands and individuals get the most out of the platform.
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Profiles & CampaignsA Happy Ending to Burger King’s Social Media “Feud” With Casey NeistatSocial media influencer Casey Neistat’s “feud” last week with Burger King 
 is an example of a battle where everybody wins.
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SocialHow to Grow a Meaningful B2B Instagram FollowingFor B2B marketers, using non-business social platforms like Instagram can be tricky. Here’s tips to make visual platforms work. 
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Social3 Tips for Protecting Your Brand on Social PlatformsProtecting your brand in social media means protecting a channel you don’t own and can’t manipulate from risks and attackers you can’t see. 
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Video MarketingIncreasing B2B Social Screen Time With VideoVideo is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels. 
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EngagementThe Rise of CGI Social Media InfluencersWhat you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu. 
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Profiles & CampaignsBNY Mellon Takes Their Shot With HamiltonBNY Mellon is leveraging its connection with Alexander Hamilton to capitalize on the founding father’s newfound pop culture hero status. 
 
	 
	 
	 
	 
	 
	 
	 
	 
	