Retail Marketing Archives - Chief Marketer

Archer Meat Snacks Partners with Disney to Enter the Star Wars Universe

Working on a promotional campaign with what promises to be one of the biggest movies this year would be quite a coup for just about any CPG brand. For Archer Meat Snacks, how it landed the tie-in with Disney’s “Star Wars: The Mandalorian and Grogu” adds to the accomplishment.

Influencer Marketing

Behr Paint’s New Marketing Campaign Speaks to DIYers’ FOMU — Fear of Messing Up

With its “Let’s Be Honest” campaign, which launched March 23, Behr Paint aims to help consumers overcome decision paralysis and fear of failure.

Research

Capgemini Survey: Consumers Seek Online Deals, Transparency, Balanced Use of Tech

Tech convenience and a human touch. Price consciousness and selective splurging. Openness to AI and wariness of it. Shoppers are rife with contradictions, according to Capgemini’s report “What Matters to Today’s Consumers 2026.”

GaryVee’s Hot Takes on Better Marketing at NRF ’26

Trends

GaryVee’s Hot Takes on Marketing Best Practices at NRF ’26

VaynerMedia CEO Gary Vaynerchuk tells retail marketers to ditch brand lift studies, post on LinkedIn and prepare a live selling strategy in his NRF ’26 keynote address.

CES 2026

CES 2026: DPAA’s Barry Frey on DOOH Innovations, Retail Media and Tech Trends

At CES 2026, DPAA President & CEO Barry Frey discusses the association’s presence at the show, the future of retail media and what tech stood out to him at the conference.

Influencer Marketing

Nate’s Honey Leans Into Lipton Tea Collab, Targeting Runners and Social Listening

While sales of honey grew nearly 6% over the past year, lack of awareness of its versatility and wellness benefits is preventing even more growth, according to Nate’s Honey’s top marketer. So it turned to collabs to get the word out.

AI

Omnisend Survey: Shoppers Warming to Gen AI Tools, Though Concerns Remain

U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online shopping experience. Despite the uptick in adoption, however, 85% of shoppers still have concerns about privacy, AI hallucinations and overuse of AI.