Product Marketing
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Acquisition
What Causes Cannibalization—and How to Avoid It in a Company Brand Portfolio
Why a new brand may start competing with existing ones rather than strengthen the portfolio—and ways to avoid it.
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Branding/Marketing
Baby Products Brand Munchkin Taps Video Marketing, DTC and OOH for New Product Launch
For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social.
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Marketers
Verde Farms Shifts to Consumer-Facing Marketing to Sell Its Organic Beef
Once a mostly private-label brand, Verde Farms flipped its go-to-market strategy to control its brand story and market directly to shoppers.
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Brands on Fire
Brands on Fire: Stanley’s Chief Brand Officer Talks College Campus Tour, Ambassador Program and Product Innovation
We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by creating relevance.
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Video Marketing
How to Make an Impactful B2B Product Video
Even marketers who have been dabbling in video for years will be wise to learn the current best practices for video production. Here are the basics.
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Data & Analytics
How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge
How Tide is getting creative with marketing tactics within a category many consider to be unsexy.
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Digital
Using Product Data to Enhance Omnichannel Growth for CPG Brands
How a unified product platform can help streamline and enhance omnichannel growth.
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Data & Analytics
Danone NA VP Talks Activia+ Product Launch Within the Wellness Space
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
