omnichannel
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Shopper/Retail
CES 2026: Best Buy CEO Corie Barry on the Retailer’s ‘Maniacal’ Focus on the Customer Experience
Barry shares how AI is a powerful tool at Best Buy but why human labor and stores are still among the most valuable assets.
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Shopper/Retail
Cambridge Satchel Shares ‘Wicked’ Bag Boost and Store Expansion Strategy
Cambridge Satchel’s Head of Marketing and Ecommerce shares how the U.K. handbag brand uses stores as a marketing tool, plus how collections with “Wicked” and Swarovski Crystals boost its sales and exposure in this Q&A.
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Shopper/Retail
Woof Gang Reaps Local Marketing Benefits With National Resources
Woof Gang CEO Ricardo Azevedo shares how passionate store owners plus the web traffic of a national brand helps keep the pet groomer and retail store growing.
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Shopper/Retail
Converse Kicks up Back-to-School Sales With Influencer Event at Famous Footwear
Converse hosts influencers for Chucks customization event at Famous Footwear to engage customers and generate content.
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Shopper/Retail
Best Buy Invites Ikea Inside its Stores for Shop-in-Shop Concept
Ikea and Bet Buy are the latest retailers that are combining forces to feature a store within a store after Kohl’s models success with Sephora.
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Acquisition
Brands Fall Short of Adequate Omnichannel Experience During Pandemic
The findings of a new report from NewStore names companies that are leading in their omnichannel efforts.
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What Disney & IBM Can Teach Omnichannel Marketers
In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Learn how Disney and IBM made that magic happen.
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Agencies
Ways to Optimize Content Marketing for Ecommerce
As ecommerce companies focus on improving their product selection, customer service and supply chain, many of them overlook a key opportunity for differentiation: Content.
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Digital
In-Store Pick-Up is Key to Kohl’s Evolving Omnichannel Journey
Digital is influencing omnichannel consumer behavior, says Kohl’s Basam Abdallah. That makes it imperative for retail & digital to work in harmony.
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Agencies
Four Critical Success Factors for Omnichannel Marketing
Let’s examine four critical success factors for omnichannel marketing, as well as a blueprint for building a workable strategy.
