Topic | Mobile Marketing

As the era of #MeToo marketing moves into the New Year, tennis champ Serena Williams takes the spotlight in a year-long campaign for social networking app Bumble.

Burger King customers can score a Whopper for only a penny, but the crafty part is they need to be near a McDonald’s.

The Chicago events set the stage for a multi-city bus tour to promote the new PINK Nation loyalty program and enhanced app.

Grocers continue to roll mobile apps to earn loyalty while providing shoppers with myriad ways to streamline the shopping experience.

Dixie reaches out to get kids to brush properly with a fun and engaging mobile game.

7-Eleven is ramping up efforts to drive loyalty membership with a sweepstakes that gives away a cool million loyalty points.

Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.

Keynoters at this week's Adobe Summit shared the importance of engagement and why they do (or in Clooney's case don't) use social media.

Through the inclusion of SMS into a marketer's mobile app strategy, brands will enjoy additional customer engagement, increased usage and higher returns from their omni-channel app strategy.

Content marketing is all about individualized communication with an authentic approach to building engagement. Why not deliver that to the mobile phone.