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Gartner Analyst Q&A: Martech Innovations in the COVID-19 Era
A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.
A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.
Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.
Companies should examine their martech stacks in order to determine potential cost savings.
Three ways brands can implement technology to help streamline and control the customer experience.
Oracle's Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.
Three best practices to ensure optimal collaboration between your marketing and technology teams.
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.
How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.
Putting a customer data platform (CDP) in place is helping Ancestry improve its view of customer data from numerous sources and channels.