By establishing a centralized data hub (CDH), companies can ensure all critical global marketing data flows through one central location and is aligned to serve overall company goals.
It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Here are four questions marketing leaders need to ask before investing in the technology.
While some AI tools, like OpenAI’s ChatGPT, are incredibly flexible, they still have limitations. However, a new technology has been introduced that takes that flexibility a step further: custom GPTs.
According to Gartner’s latest Hype Cycle, which focused on evaluating CDPs for the first time, the technology is less appealing to the marketing industry than it was a few years ago.
The results of Chief Marketer's latest Pulse Survey.
Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and commerce clouds.
Three key insights for marketing leaders who are seeking approval of technology investments.
The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.
Five ways a martech platform investment can facilitate your brand’s digital transformation.
We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
