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INFOGRAPHIC: 48% of Martech Budgets Have Increased in the Last Six Months
The results of Chief Marketer's latest Pulse Survey.
The results of Chief Marketer's latest Pulse Survey.
Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.
Nielsen looks at the challenges and opportunities of zero-based budgeting.
P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.
Do more with less—that’s been the edict for agencies and in-house marketing directors alike turning up the pressure to maximize every dollar.
Like most marketers, you may not be granted more money next year in your marketing budget so here are 3 ways to get more from what you are able to invest.