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In the Age of AI, CMOs Still Need to Take Risks
AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.
AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.
What makes more sense, to invest in a digital experience martech solution from a vendor, or assemble one on your own?
Advances in machine learning and AI are revolutionizing all aspects of business and industry, but most marketers have only scratched the surface.
Eighty-one percent of B2B marketers see digital transformation as key for their business, but over three-quarters see it as a complex process.
What tech do you need to consider to talk more quickly with your target customers online?
These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.
Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.
Text analysis helping transform digital marketing strategies. Here’s five ways it can help your team.
Scalability is the most important criteria for retailers when considering martech investments, according to a new report from Forrester.
A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.