Martech Archives - Page 4 of 12

How Clorox Used AI and Chatbots for Customer Service Inquiries During the Pandemic

To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.

Acquisition

Gartner Research: 60 Percent of Martech Leaders Expect Budget Cuts

Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.

MarTech

Oracle and Microsoft Introduce Enhanced AI Capabilities for Customer Data Platforms

Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.

Acquisition

Salesforce Customer Data Platform Set to Launch in October

Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.

MarTech

Gartner Analyst Q&A: Martech Innovations in the COVID-19 Era

A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.

Data & Analytics

Martech Innovation: Gartner’s Hype Cycle for Digital Marketing 2020 Report

Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.